Based in Canada, the company sold fashion jewelry, but wanted to create a new market focused on bridal jewelry and accessories. First developing a set of logos and color schemes for the fashion brand, Delilah K, and for Delilah K Bridal, logos were then utilized across social media channels and on product packaging to unify the brand messaging.
Marketing strategy was integral to promoting Delilah K, with editorial look books being created to generate brand awareness, and online banner ad campaigns designed and tracked for ROI. A marketing calendar was created to define seasonal objectives and plan for home page updates, blog posts, email newsletters, print ads, and new seasonal look books, with all design work performed by Zynk Designs.
- Client: Delilah K/Delilah K Bridal
- Project Details: Logo design, brand identity