Based in Canada, the company sold fashion jewelry, but wanted to create a new market focused on bridal jewelry and accessories. Marketing strategy was integral to promoting Delilah K, with editorial look books being created to generate brand awareness, and online banner ad campaigns designed and tracked for ROI. All copywriting and design was created by Zynk Designs, as well as uploading new products to the online store and online merchandising. A marketing calendar was created to define seasonal objectives and plan for home page updates, blog posts, email newsletters, print ads, and new seasonal look books, with all design work performed by Zynk Designs.
- Client: Delilah K/Delilah K Bridal
- Project Details: Look book design, copywriting, marketing, editorial calendar management, email campaigns