Project description
Award winning designer Laurie Haefele required a clean, modern brand identity when she launched her Santa Monica firm specializing in upscale kitchen, boutique wardrobe and luxury bath designs. With an established client base that skewed toward traditional and transitional design, Laurie pivoted to add more contemporary designs, and needed a logo that spoke to this market and her background as a trained architect. After an initial consultation, Zynk Designs developed a full business identity package which included a logo, two sided business card, stationery, and a tri-fold brochure. Serving as a business consultant, we also set up email services and accounts for the entire HD staff, designed and programmed the website, scanning and uploading press and magazine articles, and wrote the majority of copy for the website.