A well known coastal home decor brick and mortar shop located in Laguna Beach, California wanted to branch out into ecommerce and desired a customized online experience that reflected the vision of their brand and philosophy. Designing the look of the website came first, factoring in complex ordering options, shipping options, and a need for dimensions on every product. Unique touches were added, including a ghosted whale (part of their branding) that appeared when mousing over a product photo, special drop down menus, “tuva-luvs” ribbons to indicate staff favorites, and patterned accents and font usage consistent with branding. Zynk Designs worked with an outside programming agency to give direction for developing a custom shopping cart solution tied into real time inventory, and test the shopping cart before launch. All copywriting was by Zynk Designs, including extensive return policy and shipping information pages. In-house staff were trained by Zynk Designs on how to properly add new products and manage inventory and shipping memos.
- Client: Tuvalu
- Project Details: Custom website design, copywriting, graphics, consulting, staff training
- Visit: tuvaluhome.com