Created: 09 May 2023
/ Categories: Branding, Business Identity
Project description
Henry James had a long standing reputation as one of best suppliers of custom made bike tubes and jigs. Wanting to branch out and showcase the full product line, Henry James hired Zynk Designs to create an ecommerce website that tied into real time inventory levels and integrated with their QuickBooks accounting system. Detailed specifications for all products were essential to include, which had to be both easy to read onscreen, and available as a printed format for custom builders. As the only distributor of True Temper titanium bike tubes, the company had great success, but had to reconfigure their business model when True Temper stopped production of bike tubes. A transition was made to switch to Columbus tubes, and a company blog, Hank's Garage, was started to educate buyers of the new products in advance of seasonal trade shows.
Project details
- Client: Henry James
- Category: Website design, blog design, logo design, newsletters, copywriting
Created: 09 May 2023
/ Categories: Website Design
Project description
Working with the ad agency that handled Toyota Accessories, Zynk Designs developed a website for Toyota dealerships to access marketing materials for every make and model. Using Toyota branding and style elements to ensure the restricted access site had a consistent look with the front end, the navigation menu easily allowed dealers to search by media type or by model and download eBrochures, one pagers, POP displays, videos, sales flyers, dealer and consumer promos.
Created: 09 May 2023
/ Categories: Marketing
Project description
Zinc Door was a offshoot company developed by a client of mine, Layla Grayce, to showcase modern and transitional furniture and home decor. Having worked with them since the start of their first company, the owners were inspired enough by the name of my company to use a variation of it when coming up with the name of their new business. They say imitation is the sincerest form of flattery... so I guess I was flattered? Zynk Designs created a full branding package that include logo design, business ID, invitations to the launch party, tee shirt designs, stickers, and even icing designs for cookies (it was a very fun launch party).
Although hired as an independent contractor, Zynk Designs operated very much as in in-house creative director, creating the website and blog design, working with outside tech companies to develop a custom built shopping cart that could manage complex product and shipping options, and providing direction to Zinc Door's in house staff. During my time working for Zinc Door, I created all their magazine print ads, email marketing campaigns, and online banner ads.
Project details
- Client: Zinc Door
- Category: Branding, logo, stationery + invitations, website design, blog design, graphics, and blog post writing, copywriting for entire website, print ads, online banner design, email design and marketing campaigns
Created: 09 May 2023
/ Categories: Website Design
Project description
Henry James had a long standing reputation as one of best suppliers of custom made bike tubes and jigs. Wanting to branch out and showcase the full product line, Henry James hired Zynk Designs to create an ecommerce website that tied into real time inventory levels and integrated with their QuickBooks accounting system. Detailed specifications for all products were essential to include, which had to be both easy to read onscreen, and available as a printed format for custom builders. As the only distributor of True Temper titanium bike tubes, the company had great success, but had to reconfigure their business model when True Temper stopped production of bike tubes. A transition was made to switch to Columbus tubes, and a company blog, Hank's Garage, was started to educate buyers of the new products in advance of seasonal trade shows.
Project details
- Client: Henry James
- Category: Website design, blog design, logo design, newsletters, copywriting
Created: 09 May 2023
/ Categories: Branding
Project description
Business identity refresh for an edgy PR company focused on fashion, beauty, and interior brand promotions.
Project details
- Client: LaRue PR
- Category: Business ID, website design
Created: 09 May 2023
/ Categories: Website Design
Project description
Rebranding for a taekwondo studio that had relocated to Newport Beach, California. Zynk Designs services included a business consultation to strategize how to market the martial arts studio in their new location. The objective was to appeal to parents in this affluent community, emphasizing character development and skills training for their children. A new logo and website gave this business a refresh.
Project details
- Client: Heroes TKD
- Project Details: Logo design, website design, copywriting
Created: 09 May 2023
/ Categories: Branding, Print
Project description
Branding for a start up company that had developed a fashion accessory that transformed any pant into a legging, for use with boots, to keep pant legs tucked in and tidy.
Project details
- Client: Bootleggings
- Category: Branding, Business ID
Created: 09 May 2023
/ Categories: Branding
Project description
Zinc Door was a offshoot company developed by a client of mine, Layla Grayce, to showcase modern and transitional furniture and home decor. Having worked with them since the start of their first company, the owners were inspired enough by the name of my company to use a variation of it when coming up with the name of their new business. They say imitation is the sincerest form of flattery... so I guess I was flattered? Zynk Designs created a full branding package that include logo design, business ID, invitations to the launch party, tee shirt designs, stickers, and even icing designs for cookies (it was a very fun launch party).
Although hired as an independent contractor, Zynk Designs operated very much as in in-house creative director, creating the website and blog design, working with outside tech companies to develop a custom built shopping cart that could manage complex product and shipping options, and providing direction to Zinc Door's in house staff. During my time working for Zinc Door, I created all their magazine print ads, email marketing campaigns, and online banner ads.
Project details
- Client: Zinc Door
- Category: Branding, logo, stationery + invitations, website design, blog design, graphics, and blog post writing, copywriting for entire website, print ads, online banner design, email design and marketing campaigns
Created: 04 May 2023
/ Categories: Marketing
Project description
Based in Canada, the company sold fashion jewelry, but wanted to create a new market focused on bridal jewelry and accessories. Marketing strategy was integral to promoting Delilah K, with editorial look books being created to generate brand awareness, and online banner ad campaigns designed and tracked for ROI. All copywriting and design was created by Zynk Designs, as well as uploading new products to the online store and online merchandising. A marketing calendar was created to define seasonal objectives and plan for home page updates, blog posts, email newsletters, print ads, and new seasonal look books, with all design work performed by Zynk Designs.
Project details
- Client: Delilah K/Delilah K Bridal
- Project Details: Look book design, copywriting, marketing, editorial calendar management, email campaigns
Created: 09 May 2022
/ Categories: Website Design
Project description
A small, regional airport serving the communities of western Maine and The White Mountains of New Hampshire needed a new website that appealed to the customers they serve, provided more information to pilots, and communicated to the community the many ways the airport supports the region. Wordpress was used to build out the site, which includes a feed from their Facebook page. Copywriting for most pages was provided, along with graphics and photos that aligned with the overall color and theme. The airport logo was redesigned, and a branding package created that included business cards, stickers, tee-shirts and print ads for publication. The website has responsive design to work on all mobile devices.
Project details
- Client: Eastern Slope Regional Airport (IZG)
- Project Details: Copywriting, website design, logo design, business identity/branding, email marketing
- Visit: easternslopeairport.com
